Made to stick

Finished the book Presentation Zen (see below) some time ago but still I was puzzled by one thing. That is, even we can create the most eye-catching slides with today’s advance graphic software, but how can we make the message we send across stick in the audiences’ minds ? It’s the reason we do the presentation, isn’t it ?

That’s why I bought the book Made To Stick (again, see below) and I am glad to tell you all that it’s a very good read. This book outlines a very practical approach to increase a message’s “stickiness”, and it’s called SUCCESs:

  • Simple — find the core of any idea
  • Unexpected — grab people’s attention by surprising them
  • Concrete — make sure an idea can be grasped and remembered later
  • Credibility — give an idea believability
  • Emotion — help people see the importance of an idea
  • Stories — empower people to use an idea through narrative

Except some minor irrelevant sections in the last chapter, the book is very well written and included many good references and case studies. So if you want to improve your presentation, don’t miss these two books !!

A village far far away …

It took me two hours to travel to this “village” and I expected a journey of peacefulness. Turned out that village was packed with thousands of tourists and everywhere is coffee shops, convenient stores, bistros and souvenir shops … As usual, I could only find the serenity through the lens of my camera.

Wisdom path

Po Lin Monastery

Don’t move please

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Flower show, from another angle

According to the Flower show website, “… the event will showcase this exquisite plant and a rich profusion of exquisite potted plants, beautiful floral arrangements and gorgeous landscape displays by organizations …”. But seriously, the event is the same as last year, and the same as year before last year, and the same as … except those artificial “landscape displays” are changed.

Anyway, some photos from this year’s show, but from some different angles.

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Artist or Artisan

If you wanna finish a programming task sooner, get a faster computer.
If you wanna shoot a photo in the dark, get a Canon or Nikon.

But …

If you wanna write a better program, get a better brain.
If you wanna shoot a better picture, sharpen your skills.

Even you have the best tools in the world, you cannot develop a good program, take a good picture or cook a good meal – without you being a better developer, photographer or cook.

John : “Doctor, I broke my wrist !!”
Doctor : “Oh …”
John : “Will I able to play the piano after this heals ?”
Doctor : “Of course, no problem !!”
John : “Great !!, I could never play the piano before !”
Doctor : “Oh …”

90 seconds of luxury

It’s really a luxurious thing, not the products that the LVMH ad promotes but one can enjoy 90 seconds of good music (by Gustavo Santaolalla) and wonderfully made video in the midst of lousy and noisy TV shows. The beautiful message from the first ever TV ad of Louis Vuitton

What is a journey ?
A journey is not a trip.
It’s not a vacation.
It’s a process, a discovery.
It’s a process of self-discovery.
A journey brings us face to face with ourselves.
A journey shows us not only the world, but how we fit in it.
Does the person create the journey, or does the journey creat the person ?
The journey is life itself.
Where will life take you ?

Ideas worth spreading

TED.com is simply great, and the presentations are simply jaw-dropping. You will certainly find many good topics and speakers there but I found the following is one of the best (YMMV, of course). Neuroanatomist Jill Bolte Taylor had an opportunity few brain scientists would wish for: One morning, she realized she was having a massive stroke … make the best of your next 18 minutes with this video (with transcript).

http://static.videoegg.com/ted/flash/loader.swf