What Are You Selling ?

Examples :

If you own a dessert stand, you’re not selling ice cream. You’re selling a first date.

If you own a luxury car dealership, you’re not selling a Ferrari. You’re selling status.

If you own an outdoors shop, you’re not selling fishing rods. You’re selling lasting family memories.

Exercise :

If you own a , you’re not selling . You’re selling _.

One Book At A Time – 2021

Second year of COVID-19 but another year of good Kindle readings. 15 books I read this year with the device and here are those one-line comments.

For me, the best read this year goes to book #10.

  1. Life 3.0 : Being Human in the Age of Artificial Intelligence – Before AI, let’s have some hard thinking.
  2. Block Kong : 21 Entrepreneurs and Financiers Leading Blockchain in Hong Kong – 21 interesting interviews of Hong Kong’s Blockchain pioneers.
  3. The Right it : Why So Many Ideas Fail and How to Make Sure Yours Succeed – Techniques to validate your bright ideas.
  4. AI 2041 : Ten Visions for Our Future – 10 amazing AI Scientific (not Science) Fictions with great explanations.
  5. The Innovation Stack : Building an Unbeatable Business One Crazy Idea at a Time – Basically it’s about vertical integration, with Square as the example.
  6. The Almanack of Naval Ravikant : A Guide to Wealth and Happiness – Self-learning book for IT professionals … be happy.
  7. Indistractable : How to Control Your Attention and Choose Your Life – A great follow up to the previous book “Hooked”.
  8. The Unicorn Project – Stories about Development environment, Data Warehouse, QA, Operations, Security, Functional Programming, Digital Marketing.
  9. The Data Detective : Ten Easy Rules to Make Sense of Statistics – Be curious, to your data.
  10. Leonardo Da Vinci – The real Da Vinci Code, decoded by Walter Isaacson
  11. Think Again : The Power of Knowing What You Don’t Know – Individual Rethinking, Interpersonal Rethinking, Collective Rethinking.
  12. Think Like a Rocket Scientist : Simple Strategies You Can Use to Make Giant Leaps in Work and Life – Nothing succeeds like failure.
  13. Experimentation Works : The Surprising Power of Business Experiments – What business experiments really are.
  14. Invent & Wander : The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson – Day 1 mindset, Long term mindset, and Customer obsessed.
  15. How to DeFi : Beginner – DeFi guide for dummies, but you are not dummy.

Gain Experiences

I am not a big fan of MVP, but a fan of MLP / MSP (Minimum Lovable / Sellable Product).

I am not a big fan of maximizing profit, but a fan of minimizing the cost of failure.

I am not a big fan of “Fail fast, fail early, fail often”, but a fan of “Learn fast, learn early, learn often”.

Gain your experiences by building MLP, minimize cost of failure and learn fast.