Examples :
If you own a dessert stand, you’re not selling ice cream. You’re selling a first date.
If you own a luxury car dealership, you’re not selling a Ferrari. You’re selling status.
If you own an outdoors shop, you’re not selling fishing rods. You’re selling lasting family memories.
Exercise :
If you own a , you’re not selling . You’re selling _.
M.Y. Lessons Learnt 