I’ve told myself many times not to buy this book – The World Is Flat. Not because the book was poorly written, but probably because I didn’t believe we need another book about how Internet changed the world.
But just before the trip to Thailand, I decided to give it a try – after all, being a book-addict, I could not leave a bookstore empty-handed 😎
So after 112 pages, what did I find ? I found that if you’re living in Asia, and if you’re working in IT / Internet industry … then, don’t buy this book, it’s probably a waste of time. In these pages, the author wrote about outsourcing industry in India and China; and then how the fall of Berlin Wall changed the world; and then same to the Internet, fiber optic cables, Netscape browser, open-source software etc. etc..
All these topics were no doubt written in a lucidly clear fashion, and the author did research a lot for the book … but hey, all these topic are old news … so old that everyone should already knew it – unless you don’t know what’s going on in Asia and Internet.
Then you will probably ask, why it’s such a hot book in U.S.A ? My view is, excuse me, many American just don’t know much about what’s going on in Asia, outsourcing, Internet and globalization … Of course, I will read the rest of the book (another 400 pages) and I may change my view of this rather well-written book. In the meantime, stay tuned.
Chapter 3 in The Definitive Druckeris about Innovation and Abandonment. Why “abandonment” ? It’s from the four basic questions about innovation by Peter:
- What do you have to abandon to create room for innovation ?
- Do you systematically seek opportunities ?
- Do you use a disciplined process for converting ideas into practical solutions ?
- Does your innovation strategy work well with your business strategy ?
Another heavy weight question in this chapter is: “If you weren’t already in the business, would you enter it today ? And, if the answer is no, what are you going to do about it ?”
The title of this chapter is “The Customer: Joined at the Hip”, but what I like very much is the short brief of P&G in this chapter. By 1995, P&G was in deep trouble and the CEO was replaced. The new CEO decided to save the company by 1) Rapidly create new products and 2) Break up the bureaucracy through massive organizational changes – in effect, to create a cultural revolution.You probably think it was a good move, but what were Drucker’s comments to this ?
“… You’re still looking from the inside out, and the landscape you see is yesterday’s landscape.”
“And when you look from the outside in, it isn’t P&G that has changed. It’s the landscape that has changed.”
“… I don’t like the way you talk about changing the culture. My question is, how do you utilize your culture?”
“When I look at your company, it represents enormous achievements. Your job is not to repudiate them, but to build them.”
“And to be proud of them. Otherwise you alienate far too many of your people and tell them you are no longer worth anything.”
“… And so I don’t like changing the culture. I like how we build on it for a changed world.”
I think all manages involving in Change Management shall buy this book …
Since the book Fingerprints of the Gods and Keeper of Genesis quite some time ago, I became a fan of Graham Hancock and the Great Pyramid.
You know Hancock’s theory of “… the three enormous pyramids of the Giza plateau, are not the tombs of megalomaniac Pharaohs but a precise map of the stars of Orion’s Belt.” is very thought-provoking. And of course, the secret of the construction of the pyramid of Khufu has always held people in fascination.
Today, French architect Jean-Pierre Houdin suggests a new theory that really rocks the world … it introduces a very plausible theory and you can see it with an impressive 3D animation tool. Don’t miss it !!
Another screen shot …
Am reading this masterpiece and really cannot put it down. Some lines from Chapter 1 (!):
… How the Americans won the Gulf War in 1991 ?
… How the war on terrorism will be won ?
… What’s the difference ?
“Technology is the application of yesterday’s knowledge.”
Wow … this book is a must for all managers.