“Good Design is obvious. Great design is transparent.” – Joe Sparano
What about the UX / UI of a website or a mobile app, that is not so transparent, and not so obvious … then the design team has to set up a series of meetings to explain to the stakeholders ?
Seriously, that joke isn’t funny anymore.
If you torture the data long enough, it will tell you whatever you want – be it baseless, wrong, or useless.
What matters most is why the data, information, and insights are important to you in the first place.
It’s funny to see people arguing why their cameras cannot take good pictures, but not their skills.
That actually also applies to those who blame the cloud platforms, the OS, the programming languages, the frameworks / models, and the tools of not delivering what they desired.
We all shall work harder, smarter and be better.
“Don’t wish it were easier, wish you were better.” – Jim Rohn
It’s a line I remind myself all the time.
It’s about building a business, not developing an app / website / social page.
Product with good UX is important. However equally important are good team, good understanding of users’ job-to-be-done, good marketing, good distribution channels, good pricing strategy, good business development and good customer services …
Many companies brag about how speedy they can make decisions by removing processes, empowering teams and shortening the decision cycle.
Many companies on the other hand, have “decidophobia” — a term coined by Princeton University philosopher Walter Kaufmann. They can hardly move forward because they cannot overcome the fear of making any strategic decisions.
Both kinds of companies, however, miss the most important point …
