Category: Services & Products

Minimum Viable Product,
Minimum Lovable Product,
Minimum Sellable Product,
Minimum Addressable-Market Product.

Pick yours.

Which one is better ?

“Does anyone have any questions ?” vs
“I’m sure plenty of you have questions, great time to ask now.”

“Everything going well so far ?” vs
“What challenges are you facing right now ?”

“What can you tell me about the XXX ?” vs
“What problems does XXX have ?”

Reframe your questions…

Examples :

If you own a dessert stand, you’re not selling ice cream. You’re selling a first date.

If you own a luxury car dealership, you’re not selling a Ferrari. You’re selling status.

If you own an outdoors shop, you’re not selling fishing rods. You’re selling lasting family memories.

Exercise :

If you own a , you’re not selling . You’re selling _.

I am not a big fan of MVP, but a fan of MLP / MSP (Minimum Lovable / Sellable Product).

I am not a big fan of maximizing profit, but a fan of minimizing the cost of failure.

I am not a big fan of “Fail fast, fail early, fail often”, but a fan of “Learn fast, learn early, learn often”.

Gain your experiences by building MLP, minimize cost of failure and learn fast.

It’s not about meeting deadlines.
It’s not about meeting budget targets.
It’s not about meeting VIPs.

It’s about solving hard problems, such as …

• sailing through the economic storm
• pleasing the difficult customers
• implementing a complicated system
• fixing difficult bugs
• building a great team

What makes you thrilled ?