Lots of people like to quote this line from Jeff Bezos and claim they are customer centric as well as customer obsessed … just like Amazon.
However they missed one important idea behind that, as mentioned in Bezos’ annual letters to shareholders (go read those … https://amzn.to/3iyFLr4).
The idea is … keep improving your own products to serve the customers is not good enough, but also need to develop new capabilities within the corporation and roll out new products to address customer needs.
New ideas, new risks, new capabilities, new experiments, new failures, new products …
Have you ever wonder why aren’t your potential customers buying your team’s perfect products ? Wrong pricing strategy ? Not enough distribution channels ? Lack of marketing ? Or … (fill in the blanks here)
People don’t buy into you or your product, they buy into the difference you make.
Year 2020 is a year of Work From Home, for me it means less time to commute and therefore less time to read. Unlike what I promised last year, I didn’t read books about Artificial Intelligence and Decentralised Identifier. Instead I read books about product management, history, organisational design and even meditation. Here are my books of year 2020.
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones – One of the best books about developing good habits. Don’t miss it. (https://amzn.to/3mxPuy8)
Wherever You Go, There You Are: Mindfulness Meditation In Everyday Life – Believe it or not, the daily morning 20 minutes meditation helps me getting through this tough year. (https://amzn.to/2Wrz145)
Radical Markets: Uprooting Capitalism and Democracy for a Just Society – One very deep book, but if you’re in the world of IT, don’t miss the “Data as Labour” chapter. (https://amzn.to/3rcMVFA)
The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage – If you repeat one idea hundreds of time, you can write a book … you can safely skip that one. (https://amzn.to/3anbfyk)
Experimentation Works: The Surprising Power of Business Experiments – We all know it’s important to test our ideas, business models … but how ? Check out this book. (https://amzn.to/3mvFmWW)
Fermat’s Enigma: The Epic Quest to Solve the World’s Greatest Mathematical Problem – The story behind the 350 years old mathematical puzzle, Fermat’s Last Theorem. One of the best books I read in 2020. (https://amzn.to/2Wu9wiK)
INSPIRED: How to Create Tech Products Customers Love – If you’re a product manager, or want to be one … in a startup or an enterprise, it’s the best book in town. (https://amzn.to/2KzOAEi)
The Unicorn Project: A Novel about Developers, Digital Disruption, and Thriving in the Age of Data – Want to get a good book to read after The Phoenix Project ? This is the one. (https://amzn.to/2K8cQgY)
Originals: How Non-Conformists Move the World – Lot’s of methods and stories about how to be an “original”, as long as you don’t mind most references are from USA. (https://amzn.to/2LOXwpS)
Invent and Wander: The Collected Writings of Jeff Bezos – I am a big fans of Jeff Bezos’ annual shareholder letters. If you are a fan as well, this book is for you, in his own words. (https://amzn.to/34m8ppl)
No Rules Rules: Netflix and the Culture of Reinvention – Talent Density, Candor, and Reduce Controls … these are the three ways Netflix designs their organization. To me, it’s BEST book of the year. (https://amzn.to/3nwqLvJ)