Category: Digital Transformation

It’s a line I remind myself all the time.

It’s about building a business, not developing an app / website / social page.

Product with good UX is important. However equally important are good team, good understanding of users’ job-to-be-done, good marketing, good distribution channels, good pricing strategy, good business development and good customer services …

Many companies brag about how speedy they can make decisions by removing processes, empowering teams and shortening the decision cycle.

Many companies on the other hand, have “decidophobia” — a term coined by Princeton University philosopher Walter Kaufmann. They can hardly move forward because they cannot overcome the fear of making any strategic decisions.

Both kinds of companies, however, miss the most important point …

Many times,

• I find the web page looks really good.
• I find the online form provides very good “form-filling” experience.
• I find the app is really eye-catching, with lots of bells and whistles.

However, many times,

• The good images on the web page do not help me to understand the site.
• The form is not inspiring at all to me, the targeted audience.
• The app does not save my time, or capture my attention.

Help me to solve my problem, please.

You probably read this quote by William Arthur Ward before – “The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.”

Roll back to year 1995, many companies complained World Wide Web was just a waste of time. Some companies expects better, more secure technology would replace it, and only a few companies really invested resources to try it.

Roll forward to year 2010, many companies complained Cloud Computing was just a fab. Some companies expects better, more secure technology would beat it, and only a few companies changed direction to deploy it.

And now in year 2021, what is the “wind” in your industry ? And do you know which way you want to go, and what action will take you there ?

Even though people don’t mind online meetings, but I guess most prefer in-person meetings because likely there will be less distractions, and one can read body language, use context clues, as well as build better team …. if one runs it effectively.

However, there must be ways to improve online meetings, followings are tools I tried in various online meetings:

1. Brightful.me to warm up the meeting with mini-games;
2. Sli.do to let the team to ask questions;
3. Ahaslides.com to create polls with interesting ways to present the results; 
4. Mentimeter.com to create polls and present the results in impressive infographics.
5. Prezi.com/video/ to add graphic overlay to your video calls

Any other good tools and tricks you would recommend to improve online meetings ?