Years ago, whenever I visit a bookstore, I would spend a long time around a revolving bookstand next to the cashier – the bookstand of “Bluffer’s Guide”. There could be two dozens guides and each of these cover a topic – from astrology to wine and women. And I reckoned it’s the perfect way to learn something new in 10, 15 minutes, especially before a cocktail party that you need to talk to some total strangers.
You still can buy those guides nowadays from Ovalbooks (the publisher). But the point is you no longer need those books before attending a party, as all you need is to go to Wikipedia.org, type in the keyword and you will be an “instant expert” in a few minutes. The trouble is you still need to spend a lot of time to search around …
The idea here is to create a web site such that visitors can type in a keyword / topic and the web site will return a page of results – the history of the topic, the recent news of that topic, the famous men and women of this topic, and lastly, some jokes related to that topic. You see, all essential materials to make the visitor an expert, just in time for a cocktail party or a in-law dinner.
All it costs to the visitors is only US$ 6.99 – about the cost of the guide book. Of course, the real experts of the topic can contribute the much-needed information to the web site and get some handsome income. Hmmm … let’s call this website instant-expert.com.
M.Y. Lessons Learnt 