Granted, it’s important to understand customers’ pain-points if you want to create an innovative product. It’s also important to gather a group of experts to ideate solutions, build a prototype and test it … the usual innovation processes.
However, in reality, many times off-target customers were invited and irrelevant insights were captured. Wrong group of experts were gathered and low-impact products were implemented. That’s the reasons why many workshops of Design Thinking, Design Sprint, Brainstorming etc. failed to deliver what were promised.
The better way is to understand the dynamics of your business, find out which types of business values and innovation you want to gain. Then find the right customers and groups of experts to help you to achieve this, before organising the workshop.
1) Save these two images to your computer 2) Set as computer wallpaper, or 3) Print those out and stick to the wall
A) Check it out everyday and find your place in the chart B) If you cannot find it, that’s ok C) If you find it in lower right corner, well done !! D) If you find it elsewhere … stop doing it (except CDO)