Innovation Workshops

Granted, it’s important to understand customers’ pain-points if you want to create an innovative product. It’s also important to gather a group of experts to ideate solutions, build a prototype and test it … the usual innovation processes.

However, in reality, many times off-target customers were invited and irrelevant insights were captured. Wrong group of experts were gathered and low-impact products were implemented. That’s the reasons why many workshops of Design Thinking, Design Sprint, Brainstorming etc. failed to deliver what were promised.

The better way is to understand the dynamics of your business, find out which types of business values and innovation you want to gain. Then find the right customers and groups of experts to help you to achieve this, before organising the workshop.

10 Types of Innovation

Is There a Box ?

If you need to set up an Innovation Lab to innovate …

If you need to build an Agile team to get agile …

If you need to run a Design Thinking Workshop to understand customer pain points …

Then you know, you need to figure out what really went wrong and what needs to be fixed. It is not something that just a few people to pursue, but the responsibility of all teams.