Category: Technology

Lots of people like to quote this line from Jeff Bezos and claim they are customer centric as well as customer obsessed … just like Amazon.

However they missed one important idea behind that, as mentioned in Bezos’ annual letters to shareholders (go read those … https://amzn.to/3iyFLr4).

The idea is … keep improving your own products to serve the customers is not good enough, but also need to develop new capabilities within the corporation and roll out new products to address customer needs.

New ideas, new risks, new capabilities, new experiments, new failures, new products …

Have you ever wonder why aren’t your potential customers buying your team’s perfect products ? Wrong pricing strategy ? Not enough distribution channels ? Lack of marketing ? Or … (fill in the blanks here)

People don’t buy into you or your product, they buy into the difference you make.

Not sure you agree with me, but I think year 2020 was a year with high “Return on Ignorance”, average in “Return on Innovation” and low in “Return on Investment”.

What’s your target ROI for year 2021 ?

When your UX / UI designer tell you the revamp / redesign / rebrand project of your digital properties is about changing the color … you roll your eyes and whisper to yourself …

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs

There are times when you suddenly get struck by a real surge of energy and excitement; something really hits a nerve or a new area of possibility opens up which you hadn’t considered before. It’s like looking at the future.

That’s the feeling I have when I finished my proof of concept mobile app in one, two hours; by simply clicking, dragging and some no-code programming. Amazing.