One-click greeting

Ages ago I was told sending a letter to your friends in festive seasons were better than just sending a greeting card. And since the dawn of Internet, people told me sending my greetings electronically via emails or e-Cards to my friends was the better and trendier way.

Then in recent years, we just sent out short messages via our mobile phone, or messaging software.

But just a couple of weeks ago, we didn’t send short messages, emails, and letter. All we did was just forward a tiny picture of (310 x 230 pixels), to a bunch of friends. We didn’t even need to enter the names of our friends, as we just did a “Select all” from the tool – Facebook.

From letter, to card, to e-Card, to short message, to one-click forward … it’s a lot easier, it’s effortless, but are we getting closer ?

Happy New Year

$250 richer

What is a good customer services experience ? Here is one example …

As the owner of the Search Engine Marketing 1.0 by Dan Thies, I had a chance to upgrade to the version 2.0 with a discount. I therefore ordered the new book and it arrived yesterday. However, I found another book in the package – Web Design Business Kit 2.0 (worth US$ 250). Oooops …

So I sent an email to their customer services about this and here is their reply this morning:

I am sorry to hear that you received the incorrect title. I have contacted our warehouse and asked them to reship the correct item to you.

As compensation for the error please feel free to keep The Web Design Business Kit or perhaps pass it onto a friend or colleague or even the local library or school. Again, I am sorry for the error and any inconvenience.

Oh I am just US$ 250 richer today … 😎

sem2.jpg wdb2.jpg

A Black Swan event

One of the best book this year, I would say, is The Black Swan Theory. You may wonder why the theory is called “the Black Swan”. According to Wikipedia,

The term black swan comes from the ancient Western conception that all swans were white. In that context, a black swan was a metaphor for something that could not exist. The 17th Century discovery of black swans in Australia metamorphosed the term to connote that the perceived impossibility actually came to pass.

And then what are the attributes of a Black Swan event ? You can read the first chapter of the book to find out, but here is an excerpt:

  • First, it is an outlier, as it lies outside the realm of regular expectations, because nothing in the past can convincingly point to its possibility.
  • Second, it carries an extreme impact.
  • Third, in spite of its outlier status, human nature makes us concoct explanations for its occurrence after the fact, making it explainable and predictable.

And I have a real IT example to share as well …

Back in year 2000, we developed a system to disseminate some important information online, along with the offline channel (i.e one could get the same information over the counter). In one summer day the system went live as scheduled, but because of a tropical typhoon all office counters were closed. In other words, the online web site was the only channel to get those important information. As a result, thousands of people logged on to the web site at the same time and crashed the system. Even though we managed to fix the problem within an hour, we disappointed thousands of people.

It was a high impact event (to those thousands of people who badly need the information in a timely fashion). And of course, we never expected the online channel would be the only dessimination channel – an outlier …

Similar to many IT problems, we explained the cause of the problem after the fact – Incompetent software firewall, inefficient traffic distribution across servers, under-par performance servers and slow database etc. etc.

Lesson Learnt ? We redesigned the whole infrastructure from ground up, performed rigorous load tests and from that point onward, the web site could handle tens of thousands of users with ease. A very expensive lesson though …

Merry X’mas

I made a set of slides as X’mas eCard (3 Mb) and sent to my colleagues and friends. Many wonder how I made those slides and here are the details …

  1. First, I took a lot of photos from shopping malls, those with X’mas decorations [Tool : Olympus E-1, E-300, E-510]
  2. Picked 6 to 7 photos, processed them (i.e. resize, sharpening etc.) and prepared a set of B&W version, then a set of colored version [Tool : FastStone, PhotoImpact]
  3. I then searched for the X’mas song Little Drummer Boy from the Net in WAV format (i.e. a format that supports by PowerPoint)
  4. Processed the song to find a right spot to fade out the song (as the original is too long), and to find a right compression bit ratio (as the original is too big) [Tool : AudaCity]
  5. Sampled the song again to determine the best time to advance the photos (i.e. find some good spots to in-sync with the slide transition)
  6. Searched a good X’mas poetry from the Net to fit the slides
  7. Last step – created the slides, inserted the B&W photos, then the colored photos, added in fade-in effect, added the background music in the first slide, timed the slide, added in transition effect, added in the content, saved as PowerPoint Slideshow … [Tool : PowerPoint]

Not bad, I believe …

Merry X’mas 2007