By the time you understand what is social media, you would probably like to know the risk, the reward and the approach of implementing social media for your corporation. And here is one good guidelines:
What if your CEO ask you this question in the board meeting ? Is social media a total waste of time ? And why one need social media at all ?
Tough questions, aren’t they ? You will probably show him / her your Twitter tweets, Facebook page, Linkedin profile etc.. But, so what ?
Last year, marketing director Marta Kagan presented how powerful social media was with the presentation “What the F**k is Social Media?”. But of course, the rise of Facebook and Twitter changed the landscape of social media a lot in the past 12 months. Ms. Kagan just release a sequal to her presentation, namely “Social Media: One Year Later”. Enjoy and hope you find it useful to explain to your boss. Good luck !!