What if your CEO ask you this question in the board meeting ? Is social media a total waste of time ? And why one need social media at all ?
Tough questions, aren’t they ? You will probably show him / her your Twitter tweets, Facebook page, Linkedin profile etc.. But, so what ?
Last year, marketing director Marta Kagan presented how powerful social media was with the presentation “What the F**k is Social Media?”. But of course, the rise of Facebook and Twitter changed the landscape of social media a lot in the past 12 months. Ms. Kagan just release a sequal to her presentation, namely “Social Media: One Year Later”. Enjoy and hope you find it useful to explain to your boss. Good luck !!