What is Social Media, really ?

What if your CEO ask you this question in the board meeting ? Is social media a total waste of time ? And why one need social media at all ?

Tough questions, aren’t they ? You will probably show him / her your Twitter tweets, Facebook page, Linkedin profile etc.. But, so what ?

Last year, marketing director Marta Kagan presented how powerful social media was with the presentation “What the F**k is Social Media?”. But of course, the rise of Facebook and Twitter changed the landscape of social media a lot in the past 12 months. Ms. Kagan just release a sequal to her presentation, namely “Social Media: One Year Later”. Enjoy and hope you find it useful to explain to your boss. Good luck !!

Author: Michael Yung

Michael possessed over 30 years of experience in Information Technology with focuses on complex application development, database technologies and IT strategy. He also spent the last 20 years in Internet technology, eCommerce development / operations, web usability, computer security and Public Key Infrastructure technologies.

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