OK, on TV it’s showing an advertisement about a new tooth paste with Honey as ingredient … it puzzled me a lot for a few things. First of all, of course, why use Honey ? Will that really help my teeth ?
Then I recalled couple of weeks ago the same brand of tooth paste used Tea Leave as ingredient … then another few weeks before that, it was Herbal Mint … before that it was Ginseng …
So I reckon one thing, the tooth paste manufacturers market their products to in sync with your regular people’s tooth paste consumption pattern !! So every few weeks / months, they roll out another “new” tooth paste from their production line to “attract” you. Don’t you think so …
Lesson Learnt: Time your product rollout with customers’ usage pattern.