Tooth Paste Theory

OK, on TV it’s showing an advertisement about a new tooth paste with Honey as ingredient … it puzzled me a lot for a few things. First of all, of course, why use Honey ? Will that really help my teeth ?

Then I recalled couple of weeks ago the same brand of tooth paste used Tea Leave as ingredient … then another few weeks before that, it was Herbal Mint … before that it was Ginseng …

So I reckon one thing, the tooth paste manufacturers market their products to in sync with your regular people’s tooth paste consumption pattern !! So every few weeks / months, they roll out another “new” tooth paste from their production line to “attract” you. Don’t you think so …

Lesson Learnt: Time your product rollout with customers’ usage pattern.

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Author: Michael Yung

Michael possessed over 30 years of experience in Information Technology with focuses on complex application development, database technologies and IT strategy. He also spent the last 20 years in Internet technology, eCommerce development / operations, web usability, computer security and Public Key Infrastructure technologies.

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