There are two supermarkets around my place and I visit there around twice a week. So, let’s see my grocery list (basically essential items for everyday’s living) … yogurt, juice, fruit, canned food / soup, ice-cream, meat, eggs, vegetables, bathroom tissues, beer, newspaper, magazines etc. etc.
So as a typical supermarket wanderer, I spend around 20, 30 minutes in the shop and seems to me the ideal “line up” of the goods in the aisles should be:
- Non-frozen food and products (e.g. canned food / soup, eggs, bathroom tissues, beer, newspaper etc.)
- Fresh items like meat, vegetables, fruit, juice
- Lastly, frozen food like yogurt, ice-cream etc.
The idea is rather straight forward (at least to me) because I don’t want the ice-cream to melt, or yogurt get warm, or the fresh food get “un-freshed” in my 30 minutes shopping time.
But then, how these two supermarkets placed their products ?
- From the entrance, you will first see ice-cream freezer … then, fruit, then vegetables, meat, yogurt …
- In fact, the goods closest to the cashier are the bathroom tissues …
And further complaints … why can’t they put TV foods (i.e. chips, cheese balls 😎 just next to the beer section ?!
Lesson Learnt: Oh yes, I reckon even a supermarket needs to improve the “Usability”.