Once in a while, there is a new technology, new program language, new company or new development methodology that rocks the computer / Internet industry. 37signals.com is one of them. They are a company, a technology and a belief.
They develop ground-breaking websites, using new techniques / technologies, from a new point of view. And they wrote a book to evangelise their ideas … it’s called Getting Real. The best part of it is you can read the book online for free as well. Of course, I got the physical book (bought in lulu.com, which worth another blogpost) as I like to read a book, from a book …
There are many good ideas in the book and I think all developers in the world shall read this chapter. Some excerpts here:
If you can’t fit everything in within the time and budget allotted then don’t expand the time and budget. Instead, pull back the scope. … Launching something great that’s a little smaller in scope than planned is better than launching something mediocre and full of holes because you had to hit some magical time, budget, and scope window.
Don’t miss it !!