“Apple® today announced Complete My Album®, a groundbreaking new iTunes service that allows customers to turn their individual tracks into a complete album at a reduced price by giving them a full 99 cent credit for every track they have previously purchased from that album.”
Interesting. It’s interesting that it:
- Turn individual tracks into a complete album,
- At a reduced price
But let’s see it from user experience angle … if you want to do it before the launch of this service … you need to do searches about the album, buy the rest of the songs in the album (as you don’t want to buy the songs you already bought), and all with multiple clicks and screens.
Now … you can finish the whole task with only one click. I love Apple.
M.Y. Lessons Learnt 