E-2-S-2-C Commerce

One of the first things to do in my Boston travel planning is to get tickets for the Blue Man Show (one of the best multi-media shows in USA). To promote e-Commerce, I of course first visited their official ticket site – www.ticketmaster.com to buy tickets. Unfortunately, all tickets were sold out for all the days I’d stay in Boston, according to the website.

So, I tried the other way – S-Commerce (i.e. Scalper Commerce). That is, somehow another party got the tickets and willing to sell it to yet another party – with a higher price tag. I checked the site www.ticketsnow.com and found that I could get the tickets but the original US$ 58 tickets (for a seat 10 rows from the stage) were selling at US$ 148. Toooo expensive I think …

Therefore, I decided to leave it to the last resort – C-Commerce (i.e. Concierge Commerce). I checked into the hotel and immediately asked the concierge for help … and the gentleman kindly promised to help and get me the ticket. The next day the gentleman told me the good news – ticket with seat 5 rows from the stage and it cost only US$ 58 plus US$ 5 handling fee (i.e. together US$ 63 a ticket, which I was very happy to pay for the services).

Lesson learnt – Ticketing websites still cannot replace a good concierge.

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Author: Michael Yung

Michael possessed over 30 years of experience in Information Technology with focuses on complex application development, database technologies and IT strategy. He also spent the last 20 years in Internet technology, eCommerce development / operations, web usability, computer security and Public Key Infrastructure technologies.

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