Google Profiles – your own online reputation management

I think many of you understand the importance of branding yourself in Internet. You will probably detail your professional profile in Linkedin and Visualcv; share your hobbies / interests in Facebook and Myspace; express your views / opinions in your own blog; and voice your ideas in your Twitter page.

However, one thing is very difficult to control … that is, the search result of your own name in Google. First, there may be many people sharing your same name. Secondly, you may also find some bad / nasty stuff in the search results – some belong to another you with same name, some belong to you but are just crude exaggerations (from your point of view, of course).

And now, there is a solution of that Google search problem – also from Google. Last week, Google gives you more power to control how you appear on Google products – the Google Profiles. In their words:

A Google profile is simply how you present yourself on Google products to other Google users. It allows you to control how you appear on Google and tell others a bit more about who you are. With a Google profile, you can easily share your web content on one central location.

In your profile, you can include information like your name, where you are working, where you studied and obviously, your “About Me”.

If this new service can really deliver what it promises, the SERP shall show your tailored profile (the face you want to show to other people). The downside of that of course is you have one more online real estate to manage.

So have I created my Google Profiles ? You bet.

Google Profile

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Author: Michael Yung

Michael possessed over 30 years of experience in Information Technology with focuses on complex application development, database technologies and IT strategy. He also spent the last 20 years in Internet technology, eCommerce development / operations, web usability, computer security and Public Key Infrastructure technologies.

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