User Experience – Tell me the desired result

It’s weekend again and it’s gym exercise time again (the real reason is I cannot get a ticket to the Hong Kong Rubgy Sevens this year … damn). This club house gym around my home is a pretty good one, and there are about 30 exercise machines like treadmills, gym systems, weights, benches, bikes, rowers etc. etc..

One thing puzzles me all along is there is a set of machines (with brand X) attracts a lot of people, and there is another set of machines (with brand Y) always get idled. And indeed, I exercise with the brand X machines only.

As far as I can tell, both brands offer similar exercise machines and all of them are good … probably except one thing – their instruction notices. Following you can find the notices of Brand Y first, and then Brand X.

Which one you will spend time on ? And I think the answer is quite obvious.

Brand Y instruction notice

Brand X instruction notice

Lessons Learnt : If you want me to try your product, please tell me the desired result first.

Author: Michael Yung

Michael possessed over 30 years of experience in Information Technology with focuses on complex application development, database technologies and IT strategy. He also spent the last 20 years in Internet technology, eCommerce development / operations, web usability, computer security and Public Key Infrastructure technologies.

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