About 10 days ago, Amazon announced a new version of Kindle 3 – the same look, the same specification but US$ 25 cheaper (i.e. the new low price is US$ 114). But there is one catch – you can buy one at this low price as long as you allow Amazon to place “Special Offers” (read “Ad”) on to your Kindle.
When I scanned this news, several questions popped up in my mind …
- How this going to work ? If I bought this Kindle and never turn on the WiFi / 3G, how can they download the “Special offers” to my eReader ? So is it mean I can enjoy a new device with low low price without any Ads ?
- When will the price slashing stop ? I bought my Kindle 2 over US$ 300 two years ago and now you can get a brand new Kindle 3 for one third of the price.
- Why is it not US$ 99 ? I mean the psychological barrier is US$ 100, so why not another 15 dollars cut ? My view is there may be another wave of price cut in near future (say, after summer holiday).
- When will the next Kindle (if there is one) be announced ? The current pricing strategy makes me think that a new model will arrive very soon – may be one with color screen ?
I have no good answers … but looks like at this price point, every book lover shall get one.
2 thoughts on “Why is it not US$ 99 ?”
Thanks Michael for your posts on Kindle. I finally got a DX today after reading your flowchart. I read quite a bit of PDFs so I agree DX is the right choice. Many thanks.
Of course, the unit was placed through your store!
Thanks Kenneth, and glad that you found those posts useful.