What Are You Selling ?

Examples :

If you own a dessert stand, you’re not selling ice cream. You’re selling a first date.

If you own a luxury car dealership, you’re not selling a Ferrari. You’re selling status.

If you own an outdoors shop, you’re not selling fishing rods. You’re selling lasting family memories.

Exercise :

If you own a , you’re not selling . You’re selling _.

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Author: Michael Yung

Michael possessed over 30 years of experience in Information Technology with focuses on complex application development, database technologies and IT strategy. He also spent the last 20 years in Internet technology, eCommerce development / operations, web usability, computer security and Public Key Infrastructure technologies.

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