Strategy vs Strategy Goals

Many companies shared their “strategies” to stakeholders as “We want to be the best performing company in the XXX industry”, or “We want to be the customer’s number one choice in YYY sector”.

Those are not “strategies”, those are “strategy goals”. Strategy is about the plans, the decisions and the how’s to reach the strategy goals …

Author: Michael Yung

Michael possessed over 30 years of experience in Information Technology with focuses on complex application development, database technologies and IT strategy. He also spent the last 20 years in Internet technology, eCommerce development / operations, web usability, computer security and Public Key Infrastructure technologies.

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