“Don’t battle with your competitor, just make them irrelevant.“
The above interesting line is extracted from a book I am reading – “Blue Ocean Strategy“. Of course the book include many guidelines on how to do it, but I think first of all we have to plant one thing in our minds – we can no longer compete easily with other industry players by simply work harder and smarter. Be a follower (no matter how quick you are) sometimes are costly.
It is because there is lots of people out there are smarter than us, and some of them may even work harder than us. What matters now, in this economy, in our industry (i.e. eCommerce), are we have to find ways that our competitors cannot keep up with us. We have to win the war with creative, not combative approach.
“How many designers does it take to change a light bulb?“
The answer is eleven. One to change the light bulb and ten to say, “I would have done it this way . . .”.
Not sure you understand the “punch line” behind this, but “how many xxx does it take to change a light bulb” is a very popular type of jokes in western culture. In the web you can find thousands of this kind of jokes and there is one shall directly affect our line of thinking …
How many forum posters does it take to change a light bulb? Answer :
According to the web page, one single forum post may spin off over 1,000 posts.
No quotation this month, but a thought (from another book I am reading) that lead me think … we shall be grateful to those who work behind-the-scene diligently for us …
People seldom call their local power company to say, “Thanks for keeping the lights on today”. But if the power goes off, the screaming is immediate and loud.