Olympus and Apple

Olympus manufactures cameras (among many other scientific instruments) and Apple manufactures computers, iPods. Although they are in different markets, they have some similarities though – they all have good designed products, small market shares and followed by a group of die-hard fans. In fact, once you tried their cameras and “tasted” their cameras’ colors, you will not try other mainstream cameras like Canon and Nikon.

However, unlike Apple, Olympus is not innovative at all in marketing … so, that’s good to see they are finally spending money in advertising. Here is one from South Korea … with the superstar Boa.

Author: Michael Yung

Michael possessed over 30 years of experience in Information Technology with focuses on complex application development, database technologies and IT strategy. He also spent the last 20 years in Internet technology, eCommerce development / operations, web usability, computer security and Public Key Infrastructure technologies.

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