Olympus manufactures cameras (among many other scientific instruments) and Apple manufactures computers, iPods. Although they are in different markets, they have some similarities though – they all have good designed products, small market shares and followed by a group of die-hard fans. In fact, once you tried their cameras and “tasted” their cameras’ colors, you will not try other mainstream cameras like Canon and Nikon.
However, unlike Apple, Olympus is not innovative at all in marketing … so, that’s good to see they are finally spending money in advertising. Here is one from South Korea … with the superstar Boa.
M.Y. Lessons Learnt 