So there is a rumor that Google is in negotiation to acquire Twitter. I think it is a great news, as the service will soon be more stable and the search will be more powerful. But to Google, why do they want to buy Twitter ? I don’t think Google really care what I am doing, thinking … as an individual, but I do think there are lots of companies want to know what the Internet users are doing and thinking … collectively. And they want to know these information in real time, they don’t want to wait. And that is why the Twitter platform and its search are so powerful. If I were Google, I would acquire Twitter, just for that.
Here are four examples I recently encountered, all because of my twits:
- I twitted that I was evaluating three websites A.com, B.com and C.com the other day … a few days later, both A.com and B.com followed me (I assume they want to know my opinion). And of course, I told myself that C.com was not doing good enough in collecting customer feedbacks.
- I modified a small program for WordPress and then I twitted about it … a few days later, the program developer followed me and asked what had I done – such that he could put in the change in next version. And he did !!
- Shortly I mentioned some technical keywords in my twits, a few recruitment firms followed me and asked me to follow them to get the latest job information.
- Last night, I twitted and asked for comments of a web site service … within an hour, I received a direct message from that web site and had a follower from that website’s competitor. Amazing, isn’t it ?
So, don’t use Twitter just to twit “What are you doing?”, but also use it as a tool to express your views, to collect other people’s views, and to spread your friends’ views (by re-twit) … all in real time.
Have you twit lately ?
M.Y. Lessons Learnt 