Platform Business Models

I have a headache whenever the startup founder(s) tell me they are starting a platform business, and their products are like Uber of XXX, or Airbnb of YYY. Ooops.

I am still not sure why people believe platform play is easy, and also somehow believe their (small) companies are as good as Uber or Airbnb. In fact, most of them don’t even understand the different platform business models, and don’t know what they are doing as well as why they are doing that.

So, here is it, the main digital platform business models, for their reference.

Digital Business Model archetypes – a new, simplified framework to support corporate portfolio innovation

Author: Michael Yung

Michael possessed over 30 years of experience in Information Technology with focuses on complex application development, database technologies and IT strategy. He also spent the last 20 years in Internet technology, eCommerce development / operations, web usability, computer security and Public Key Infrastructure technologies.

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