What Are You Selling ?

Management guru Peter Drucker said, “The customer rarely buys what the company thinks it’s selling.”

I think it’s very true as many times we misunderstand how our products and services can change our customers lives, one way or the other.

Are you really sure you understand why your customers buy your products ? Forget about the dashboards and reports … go talk to them.

Author: Michael Yung

Michael possessed over 30 years of experience in Information Technology with focuses on complex application development, database technologies and IT strategy. He also spent the last 20 years in Internet technology, eCommerce development / operations, web usability, computer security and Public Key Infrastructure technologies.

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