To be honest, I still don’t understand why so many people advocate the idea of “Fail fast, fail early”, when in fact what they really meant was “Learn fast, learn early”. As a startup or agile organisation, you roll out product fast, and then learn from the result as early as possible – no matter the product is a great success or a miserable failure.
If it turns out that the product is a failure, then improve your product and try harder next time. And of course, ask yourself, will you make the same mistake twice ?
M.Y. Lessons Learnt 