I was asked once, “You’re a smart man, why haven’t you exploited your data ?”
I replied, “Not sure I’m smart but of course we make good use of our data. By the way, you too have lots of data, why aren’t you smart ?”
For those who believe by having lots of data, the company will automatically get a lot smarter … I would suggest all to read the book – “The Data Detective” by Tim Harford. This book gifts us 10 rules of thumb for thinking about reported data.
All 10 rules are useful, but Rule #6 – “Ask Who Is Missing” and #7 -“Demand Transparency When the Computer Says No” are must read … as these two chapters tell a lot about how to avoid big data traps.
Don’t miss it, if you want to be smart in data.
Amazon Link : https://amzn.to/3h4pj1m