Yes I was asked many times why I use Kindle to read eBooks but not iPad (even though I have both). I guess each of us has different reasons on why we pick one over the other, but apparently Amazon particularly likes to emphasize one point – One can read easily in bright sunlight.
Granted, it is one important selling point for many, but as an IT bug I actually don’t have the luxury to see many daylights … but again your mileages may vary and that’s why I am not that surprised when Amazon release another video on this great feature with a new tagline – “The book lives on”.
Yes right, “the book lives on”, but please release a better ebook reader than Kindle 3 with touch screen, and Unicode support.
The original video of Kindle about that “one-can-read-easily-in-bright-sunlight” feature.
M.Y. Lessons Learnt 
I have both the Kindle (2) and the iPad and my preferred ebook reading is the Kindle app on iPad. In part that’s because I don’t need an auxiliary light when reading in bed and in part because I prefer the touch screen interface – much more intuitive for bookmarking favorite passages.
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Indeed, when you read books in bed or indoor, iPad is actually a good option. One thing to also consider though, is how long you can stand iPad’s backlit screen … to me at most I can read half an hour with it.
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